Meet the Founder: Sarah Crawford

Sarah Crawford has always been deeply passionate about beauty. Back in her home country, she perfected her skills, working on around 70 weddings each year, mastering both bridal hair and makeup. Now based in Minnesota, Sarah continues to share her talent, taking on about 50 weddings annually, while also managing a dedicated client base for personal training and lash services.

Sarah's journey into the beauty industry began in 1998 as a makeup counter assistant for Max Factor. By 2000, she had earned her certifications in hairdressing and esthetics. Her skills were further refined through training with StarFX, a makeup academy for the stars. This led to opportunities to work on films, television series, and editorial photo shoots, all while continuing to offer hair and makeup services for destination weddings throughout Australia and New Zealand.

When you book with Sarah Crawford, you’re choosing a beauty expert with over 25 years of experience in makeup, hair, and beauty. Whether you're visiting SmokeShow Studios for a glam makeover or a special occasion, you’ll leave feeling like a total knockout.

Sarah's beauty career began in the vibrant landscapes of Australia. Although she now calls Minnesota home, she brings with her the laid-back charm and fresh style of an Aussie.